PCL Foundation Board of Directors
The Planning and Conservation League Foundation is directed by a volunteer board of directors representing varies regions of California.
Secretary-Treasurer Daniel S. Frost
Dan Frost is a retired attorney. He is age 75, and was born in Ely, Nevada. He received his B.A. from San Jose State University in 1964 and a J.D. from the University of California School of Law (Boalt Hall), Berkeley, CA in 1967. He was a practicing attorney at Carr Kennedy Peterson and Frost, Redding, CA, specializing in commercial, real estate and natural resource litigation, from 1967 – 2007.
Dan was a member of the State Regional Water Quality Control Board from 1971 – 1974 and the California Water Commission from 1976 – 1982. He has served on the Board of Directors for the Planning and Conservation League, and then the PCL Foundation, since 1969.
Director Coke Hallowell
Coke is a founding member of the San Joaquin River Parkway and Conservation Trust, and served as President of the Board of Directors for 20 years. She has recently been elected to the new board officer position, Chairman of the Board. As Chairman, Coke will focus on outreach and development for the Trust. Coke began her career teaching remedial reading for ten years in the Sanger Unified School District; she was later elected and served two terms on the State Center Community College District, and then on the board of the State Center Foundation for 17 years. She has been active in community organizations such as the National Parks Conservation Association, The Fresno Arts Council, the U.C. Merced Foundation, The Downtown Fresno Coalition and Revive the San Joaquin. Coke currently serves on the boards of the Planning and conservation League Foundation and the California Council of Land Trusts. She has been the recipient of numerous awards including the YWCA Business and Professional Women of the Year, the Fresno Arts Council Horizon Award, the NSFRE Outstanding Philanthropist and Volunteer Fund Raiser, received an Honorary Doctorate of Humane Letters from California State University Fresno (2002), and in 2005 she was selected by the Jefferson Awards Board to receive the Jacqueline Kennedy Onassis Award for “Outstanding Community Service Benefiting Local Communities.”
Chair Dave Hirsch
David Hirsch’s background is in both business and law. He is currently a Consultant, Senior Advisor and Trustee for Shell, Chevron, Exxon, BP and Boeing.
He graduated with a B.A. from Pomona College in 1959. He obtained his J.D. from the University of California at Berkeley (Boalt Hall) in 1962. He is a member of the California Bar and recently obtained a Masters in Literature and Art from Oxford University in England.
Volunteering/Community Service have always been part of his life. He is the Chair of the Debussy Trio Foundation, Board Member of the Los Angeles Child Guidance Clinic, Board Member and Secretary of the Brentwood Park Homeowners Association, and Treasurer of the Maui Kai Rental Program.
Director Monica Hunter
Dr. Monica Hunter is a social science researcher who works with community planning and program implementation processes from small to large scale projects. Her reputation for gaining important insights and strategies through ethnographic methods garnered her an appointment by Governor Schwarzenegger in 2005 to the California Central Coast Regional Water Quality Board, on which she continues to serve under Governor Jerry Brown.
Vice Chair Ralph B. Perry III